High-speed operator iryo has taken another step forward in its digitalisation strategy and customer experience improvement with a new partnership with Agencia EFE to deliver real-time economic news to its passengers.
Through this agreement, the operator of the Frecciarossa 1000 has added QR codes to every seat across its fleet. By scanning them, passengers gain instant and free access to EFE’s economic portal, which constantly updates the latest financial news and market analysis.
“Journey time is becoming an increasingly valuable asset. With this initiative, we want our passengers to make the most of it in whatever way suits them best —whether to stay informed, to work, or simply to remain connected to current affairs,” said iryo’s CEO, Fabrizio Favara.
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Meanwhile, Miguel Ángel Oliver, president of Agencia EFE, stressed that the aim of this collaboration is to promote access to reliable, high-quality economic information. “This project strengthens our commitment to transparency and truthfulness—values we share with iryo,” he added.
iryo, the only operator offering free news access
The company thus establishes itself as the first railway operator to strike such a partnership with EFE. This innovation allows passengers to stay informed while travelling at 300 km/h between Spain’s major cities, all within a secure and premium digital environment.
Furthermore, iryo remains the only operator to provide a news service, as Ouigo’s OuiFUN only includes magazines and Renfe has discontinued both in-train entertainment and PressReader from Play Renfe.
iryo continues to push ahead with its commitment to modern, efficient and connected mobility—where technology serves both comfort and practicality. Digitalisation thus becomes a key pillar of its business model, blending operational excellence with a new way of travelling that responds to today’s market demands.